Social Media for Real People, Real Businesses

This workshop gives business owners a practical, confidence‑boosting roadmap for using social media effectively—starting with identifying your ideal client by creating a clear audience avatar, then learning which platforms your audience actually uses and how to write content that truly resonates with them.

You’ll explore how different platforms work, how to craft posts that attract real customers (not just likes), how to boost visibility through Google My Business and community pages, and how consistent, purposeful posting helps people find and choose your business.

The session breaks down what works, how to apply it to your business, and where to focus your time for the biggest impact.